Ideas have been tossed about saying to have the lobby chat be colored base on user, carrying this to in game play will help, rather than all text being orange. An idea to help this is logged in user sees his color as say Red, others are in various colors used. but the user in this scenario is not assigned red which would cause confusion if other users have red text, instead each user logged in will always see their text as red, this will let each user know what they have typed. meanwhile various users have randomly selected colors to help further identify who says what and where a break in person to person chat is.